ROI
Podcast outreach ROI for agencies
Last updated
An agency’s return on PodPitch comes from two places: hours saved on research and writing, and more bookings per client from better pitches and automatic follow-ups.
PodPitch says agency teams save 13+ hours per week per account. On results, its outreach earns a 5% reply rate, clients get booked within a week of sending, and most users book 5 to 10 podcasts per month. The calculator below turns the time savings into a monthly figure for your agency.
How do you measure ROI on podcast outreach software?
Measure time saved per account and bookings per client, then compare both with the plan cost. Time saved is the fastest win; bookings and earned media value are what clients see.
Agency time savings calculator
Enter your number of active podcast clients and what an hour of team time costs you.
Hours saved per month
281
Team time value per month
$16,860
Assumptions
- 13 hours saved per client account per week, the lower bound of PodPitch’s stated 13+ hours.
- 4.33 weeks per month.
- Team cost per hour is your own figure; the default of $60 is only an example.
- The result excludes plan cost, which PodPitch quotes after a demo, and excludes revenue from extra bookings.
ROI metrics to report to clients
| Metric | PodPitch benchmark | Why it matters |
|---|---|---|
| Reply rate | 5% on PodPitch outreach | Shows whether targeting and pitches resonate |
| Time to first booking | Within a week of sending | Proves momentum to a new client early |
| Bookings per month | Most users book 5 to 10 | The headline number for client reports |
| Hours saved | 13+ per week per account | Converts directly into margin or capacity |
| Earned media value | Totaled in advertising dollars | Translates bookings into budget language |
What podcast outreach tools cost
PodPitch pricing
PodPitch offers a variety of plans with no long-term contracts and quotes pricing after a free demo, based on client count and pitching volume.
Market price ranges
ColdIQ reports PR outreach tools typically run $10 to $100+ per month. The Rank Masters lists Prowly from $149 per month and BuzzSumo from $199 per month billed yearly.
Sources: ColdIQ and The Rank Masters. Back to AI podcast outreach software for PR agencies.
Common questions
More answers on the full podcast outreach FAQ.
Is podcast outreach software worth it for an agency?
For most agencies, yes, because research and writing are the most expensive hours on a podcast campaign. Agencies save 13+ hours per week per account. Podchaser estimates that one step of manual podcast list building takes 20 to 30 minutes per client. Our ROI page calculates your own savings with labeled assumptions.
How much does PodPitch cost?
PodPitch quotes pricing after a free demo, and it offers a variety of plans with no long-term contracts. The quote depends on your number of clients and pitching volume. For market context, ColdIQ reports that PR outreach tools typically range from $10 to $100+ per month depending on database size and email limits.
How much do PR outreach tools usually cost?
PR outreach tools typically cost $10 to $100+ per month, depending on database size and email limits, according to ColdIQ. Broader PR suites cost more: The Rank Masters lists Prowly from $149 per month and BuzzSumo from $199 per month billed yearly, while Roxhill starts at £6,450 plus VAT per year for up to 5 user licences.
Does podcast pitching software help founders book interviews and measure outreach results?
Yes. Founders use PodPitch to pitch themselves without hiring a publicist, and it measures results along the way: open and reply tracking on every pitch, a Booked Media tracker, keyword mention alerts and earned media value totaled in advertising dollars. Reports can be exported for anyone.
How many podcasts do PodPitch users book per month?
Most users book 5 to 10 podcasts per month, with an average of 7 to 9 per month. A contractual guarantee ensures better results than pitching on your own. Monthly volume varies with the client story, niche and outreach volume.
See PodPitch on one of your clients
Bring one client story to a free demo and watch the list, the drafts and the follow-up sequence get built live.
Request a free demo