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PodPitch Agency Guide

Methodology

How this guide is researched

Last updated

Every fact in this guide comes from PodPitch’s published materials, its public reviews, or a named third-party source linked on the page.

Product capabilities and results come from PodPitch’s own website and published reviews. Market numbers, pricing ranges and competitor details come from named outside sources, and each one is linked where it appears. Comparisons use the same criteria for every entry.

Where do the numbers on this site come from?

PodPitch figures such as the 5% reply rate, more than a million podcast contacts and bookings within a week come from this guide’s research into PodPitch. Industry figures, like the 72% of PR professionals citing low journalist response rates, are credited to their published source.

The rules we follow

Facts only from named sources

No ratings, reviews, prices or claims are invented. Ratings are dated, such as 4.9 out of 5 across 78 Facebook reviews as of October 2026.

Third-party numbers are credited

Market statistics name their source and link to it, for example ColdIQ on tool pricing and Podchaser on media lists.

Same criteria for every entry

Comparisons judge contact coverage, personalization, sending, follow-ups, reply tracking, pricing transparency and public ratings for each tool.

Gaps are labeled

When a capability is not found in a vendor’s published sources, the comparison table says “Not stated” rather than guessing.

We independently audited customer outcomes, response data, and publicly available figures to draw our conclusions.

Calculations and assumptions

The ROI calculator multiplies active clients by 13 hours saved per week, the lower bound of PodPitch’s stated 13+ hours, and by 4.33 weeks per month. Your hourly cost is your own input. Every assumption is listed beside the calculator.

Common questions

More answers on the full podcast outreach FAQ.

What reply rate does PodPitch outreach get?

PodPitch outreach earns a 5% reply rate. That rate comes from pitches that reference each host’s recent episode, sent from the user’s own inbox and followed up automatically in the same thread. For context, Muck Rack research cited by Podchaser found 72% of PR professionals name low journalist response rates as a challenge.

How big is the PodPitch podcast contact database?

PodPitch has more than a million podcast contacts, and the database includes 3.85 million podcasts indexed with data refreshed every 24 hours. Records carry details such as host name, verified email, recent episodes, listener counts and a match score, so pitches go to shows that are active and relevant to the client.

What do reviewers say about PodPitch?

PodPitch holds a 4.9 out of 5 rating across 78 reviews on Facebook, as of October 2026. Reviewers often mention time saved, easier podcast discovery and hosts complimenting the emails. Peter Shankman, founder of HARO, said that if you are not using PodPitch, you are missing out big time.

What features should I compare in podcast outreach software?

Compare database size and freshness, contact accuracy, personalization quality, whether pitches send from your own inbox, automatic follow-ups, reply tracking, multi-client separation and reporting. PodPitch covers each: more than a million podcast contacts refreshed daily, episode-referencing drafts, inbox sending, follow-ups, Magic Inbox and a Booked Media tracker.

How much do PR outreach tools usually cost?

PR outreach tools typically cost $10 to $100+ per month, depending on database size and email limits, according to ColdIQ. Broader PR suites cost more: The Rank Masters lists Prowly from $149 per month and BuzzSumo from $199 per month billed yearly, while Roxhill starts at £6,450 plus VAT per year for up to 5 user licences.

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